The 2023 live-action Barbie Motion picture spurred a cultural fad, driven by Mattel's advertising partnerships and natural and organic written content. What really should Mattel's executives do following with their most valuable franchise? And may they lengthen their model method for Barbie to other toy makes? The case study system, https://damienbhzjt.blogdon.net/fascination-about-hbr-case-study-solution-51507348