When it comes to vacation rentals, both PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimization) play crucial roles in driving direct bookings, but they serve different purposes. PPC offers immediate visibility by placing your property at the top of search results, allowing you to target specific keywords, locations, and audience demographics, which can lead to quick booki... https://www.webdesignvr.com/blog/ppc-vs-seo-for-vacation-rentals-which-drives-more-direct-bookings